WIC Farm Direct Nutrition Program

Where can Jackson County WIC Participants get Farm Direct Dollars?

  • At their Jackson County WIC appointment at either the Medford of White City locations (not phone appointments)
  • At the Thursday Medford Growers Market (June 6, June 13, June 20, or June 27th) at Hawthorne Park in Medford (501 East Main Street) from 8:30am to 1:00pm 
  • Saturday, June 1st between 10am-12:00pm the Fry Family Farm store (2184 Ross Lane in Medford)
  • Saturday, June 15th between 10am-12:00pm at the Rusted Gate Farm (5700 Upton Rd in Central Point)
Please bring proof of ID and WIC shopping card when picking up Farm Direct dollars
All market and outdoor events subject to change based on weather and air conditions. 

Where can Farm Direct Dollars be used?

There are multiple locations to spend Farm Direct Dollars in Jackson County. Visit myoregonfarm.org for a directory of participating farmers markets and farm stands near you.

What foods can be purchased?

Farm Direct Dollars can only be used for fresh locally grown fruits, vegetables and cut culinary herbs. Items that cannot be purchased include dried foods, jams, honey, plants, or fruits/ vegetables not grown in Oregon (such as bananas).

A WIC Farm Direct Dollar looks like the image below: 

Why only locally grown produce?

The program helps Oregon families support local farmers and rural communities. Produce at the supermarket may not come from a local farmer. Buying directly from the farmer means they get 100% of every Farm Direct Dollar.

When can Farm Direct Dollars be used?

Between June 1 and November 30

How does Farm Direct benefit local farmers?

Participating farmers gain new customers and are paid the face value of Farm Direct Dollars; this increases their earnings and helps them to keep farming. In turn, farmers spend those dollars in their communities, which promotes local economic development. Farm Direct brings more than $1.5 million into the hands of Oregon farmers each year. Keeping local farms in business is important to our communities as well as our health.

For more information on how to shop with your Farm Direct checks, watch the instructional video below: